Portfolio — Digital Marketing
Digital Marketing Manager · Paid Media · Brand Growth
Digital marketing professional with expertise in influencer marketing, paid media, digital storytelling, and brand growth. I've led data-driven campaigns for brands such as Squid Game Season 2, Blockchain.com, and Vinci Parfum, using creative strategy, audience insights, and performance analytics to drive measurable engagement, awareness, and conversions.
Selected Work
Netflix × Bibigo
Led a targeted awareness influencer campaign in partnership with Bibigo to amplify the Squid Game Season 2 launch. Curated and activated creators within the Asian American community, delivering limited-edition co-branded PR packages that drove authentic unboxing content at scale.
Vinci Parfum
Serving as CMO and Head of Production for this luxury fragrance DTC startup, overseeing all paid advertising and content production with final approval authority. Built the brand's digital marketing infrastructure from the ground up, directing creative strategy and driving profitable growth through TOFU paid media campaigns.
Blockchain.com
Served as lead project manager and primary client contact for Blockchain.com's OTT advertising and affiliate marketing initiatives from 2022–2023. Spearheaded the Q3 affiliate program expansion, recruiting verified partners at scale and driving significant CPA conversion volume contributing to measurable customer lifetime value growth.
Get In Touch
Open to brand partnerships, full-time roles, and consulting projects.
oh1keun@gmail.com